MacRumors previously broke the news that Apple plans to change the name of “Apple ID” to “Apple Account” this year. This news was confirmed by Bloomberg reporter Mark Gurman today.
Gurman said in his Power On newsletter today that the new “Apple Account” name will start to be used later this year both online and in Apple’s next major software releases, such as iOS 18 for the iPhone and watchOS 11 for the Apple Watch.
Apple has previously referred to funds added to an Apple ID as “Apple Account Balance,” and Gurman said there is an “Apple Account” team within the company. With the full rebranding later this year, the term Apple ID is expected to be completely phased out, over two decades after the company started using it. Apple’s reasoning behind the decision is not known, but “Apple Account” would be more straightforward branding.
Apple will preview iOS 18 and its other major software updates at its developers conference WWDC in June, and the rebranding to “Apple Account” will likely be announced then. The updates should be widely released in September.